Key Points:
• Ruud Gullit leads a three-day presentation of the AC Milan Golf Collection in Dubai.
• The club connects sport, style, and community through Italian design and golf culture.
• Dubai hosts media sessions, golf challenges, and lifestyle events with strong fan interest.
• The AC Milan Golf Collection supports the club’s move toward a wider lifestyle vision.
AC Milan Golf Collection opens a fresh chapter for fans who follow sport and lifestyle.
The new line entered Dubai with strong interest and warm support from Ruud Gullit. His presence helped the club share a clear message about design, culture, and global reach.
As I see it, the project blends Milan’s identity with the habits of modern players and travelers. The city welcomes ideas linked to ambition and style. The club uses this moment to speak to a wide audience that likes sports with a personal touch.
The event began with a media lunch at Aelia in SIRO One Za’abeel. Guests met Ruud Gullit and heard his thoughts on golf culture and lifestyle choices. His calm tone and direct stories made the launch feel open and friendly. Reporters saw how Italian sports fashion can move into golf with ease. The AC Milan Golf Collection aims to give players and fans a clean look built on comfort and simple class.
Gullit visited Jumeirah Golf Estates during the DP World Tour Championship week. He wore pieces from the new line while joining the Rolex Pro Am session on the Earth Course. This showed how design and performance share the same space. His schedule also included a Short Game Challenge with Bradford Wilson. The activity linked the collection to the Dubai Fitness Challenge 30×30. The event promoted healthy living and community engagement.
AC Milan Golf Collection brings sport and lifestyle together
Ruud Gullit spoke about the meaning of golf. He explained how the game builds friendships and shared moments. He said that Milan stands for elegance and innovation. His view matched the focus of the new line. People saw how the club connects fashion with daily action. The message reached both long-time fans and casual visitors who look for quality sportswear.
Valerio Rocchetti, Director of Licensing, Retail, and E Commerce at AC Milan, explained the roots of the project. He said the AC Milan Golf Collection comes from the creative heritage of the club. The idea joins sport and culture in one place. His words showed a strong belief in the partnership with Dubai. The region values quality, community spaces, and active living. This makes the launch feel natural.
The design team mixed classic golf pieces with modern Italian style. The look stays clean. The form stays practical. Players who followed new trends gave positive feedback during the sessions. Local press noted that Dubai often supports projects that blend sport with luxury. This helped the collection gain early attention. The line also helps the club reach fans who love golf and want a deeper link with Milan.
Golf fashion grows with Italian design
Ruud Gullit enjoys golf and often talks about courses he respects. He mentioned Kingsbarns in Scotland and Yas Links in Abu Dhabi. He also noted Valderrama in Spain, where small mistakes bring fast trouble. His stories added honesty to his role as ambassador. People saw how his experience helps the project.
Dubai is a strong location for global sports events. Fans enjoy high-quality venues and friendly events. The AC Milan Golf Collection fits the city’s interest in well made products. The region also supports brands with cultural identity. The club’s long history makes the project appealing to fans and visitors.
Fans who attended the events enjoyed meeting Gullit. His calm presence and open style drew strong responses from guests. Many visitors described the moment as a chance to see a football legend in a new role. The mix of golf apparel and personal interaction helped the launch feel complete.
Milan’s lifestyle vision reaches new audiences
The AC Milan Golf Collection supports the club’s plan to grow as a lifestyle brand. The line reflects values linked to excellence, creativity, and class. Dubai offers a place where these values thrive. The city welcomes strong design and active living. This helps the club reach people who look for a clear identity in the products they use.
The project also connects fans across borders. Golf brings people from different cultures into the same space. The club uses this moment to speak to people who enjoy global sport and modern fashion. The connection builds trust. The link strengthens the brand. The message shows how Milan grows beyond football and enters new markets with confidence.
